Home Getting Started Install Reign and choose a preset

Install Reign and choose a preset

Last updated on Jun 20, 2026

Install Reign and choose a preset

Reign is a Shopify theme you add to your store and customize in the theme editor. It comes in several preset styles, so you start from a finished look rather than a blank page.

What a preset is

A preset is a complete starting look: colors, fonts, and homepage layout arranged for one kind of store. Reign offers several: the Reign style plus a beauty preset, an outdoors preset, a home preset, and a food preset. You pick one as your foundation, then swap in your own products, images, and copy.

Each preset has its own Shopify Theme Store listing with its own preview. Buying the theme from any one listing unlocks all of its presets, so you can start from any of them.

Add the theme

  1. Browse the Reign presets on the Shopify Theme Store and preview the look you want. From your admin you reach the store under Online Store > Themes > Add themes > Visit Theme Store.
  2. On the listing for the preset you want, click Try theme. This adds that preset to your store under Online Store > Themes, in the theme library, as an unpublished copy.
  3. To keep it, find it in the theme library and click Buy. Buying unlocks every Reign preset, so you can add another preset's listing later if you want a different starting point.

Adding a theme does not change your store. Your products, collections, menus, pages, and blog posts live in your admin and stay as they are. The theme only controls how they are shown.

Customize and publish

  1. In Online Store > Themes, find the Reign copy in your library and click Customize to open the theme editor.
  2. Work through each page and swap the placeholder content for your own. For how pages are built, see Sections, blocks, and groups.
  3. Set the global look under Theme settings at the bottom of the editor sidebar: Colors for the color schemes, Typography for the fonts, Logo and Favicon for your brand marks.
  4. When it is ready, return to Online Store > Themes and Publish the copy to make it live for shoppers.

Working on an unpublished copy means you can build the whole store and preview it without changing what live shoppers see.

Replace the demo content

The preset's demo photos are licensed for the preview and are not included with the theme, so you start with placeholder images. Replace them with your own:

  • Open each section or block in the editor and use its image picker to add your photography.
  • Point the product and collection sections at your real products and collections from their pickers.
  • Rewrite the placeholder headings and text for your store.

Use your own product and brand photography throughout. See Common section settings for how a section's color scheme, spacing, and layout apply once your content is in.

Tips

  • Buying from one preset listing unlocks all of them. You are not locked to the preset whose listing you bought from.
  • A preset sets your color schemes for you. Change brand colors once under Colors in Theme settings and the change carries across every section that uses that scheme.
  • Customizations do not carry between themes. If you try another preset or a new version later, you set it up fresh, so finish one before you move on.