404 page

The 404 page is what a shopper sees after following a dead link: Shopify serves it automatically for any address that does not exist, using the 404 template. The theme ships it prebuilt with an eyebrow, a heading, a short message, two buttons (Return home, Browse collections), and a row of five quick links, all over an optional background image. You do not assign this template to anything; it just answers missing addresses.

Edit it

1. In the theme editor, open the template selector at the top of the screen.
2. Choose Others, then 404 page.
3. Select the Page not found section.

Content

The section's text and buttons live in its Header content slot: open it in the block list and edit the blocks inside, the same way as any content slot (Sections, blocks, and groups). Reword the message, change where the buttons lead, or remove what you do not need.

The quick links under the buttons are Explore link blocks. Each has a Label and a Link. Add, remove, or reorder them, and point them at the places a lost shopper is most likely to want: your catalog, search, new arrivals, the blog.

Section settings

• Color scheme: the colors for the page. The background comes from the scheme; the section has no image of its own.

Tips

• Keep the buttons pointing at recovery paths: home, your catalog, or search. A dead end with an exit converts a lost shopper into a browsing one.